What Is Digital Marketing? The Terrible Misunderstanding

What Is Digital Marketing? The Terrible Misunderstanding

Postby LealBarron » Mon May 08, 2023 6:33 am

While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!

To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smart phone.

There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.

Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for DM.

The ability to quantify the results of a marketing ca


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LealBarron
 
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Re: What Is Digital Marketing? The Terrible Misunderstanding

Postby okbet » Fri Aug 18, 2023 5:31 am

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